illustration of woman sitting behind a desk with red-rim glasses

Hey Girl Friday® connects phenomenal business owners to the best EAs in the US.

We believe in a human, curated approach to pairing: We involve both the Client and the Advocate in our pairing process to ensure the partnership is a great fit from the get-go.

Our Clients are vastly different—we’re talkin’ llama farmers to speech language pathologists.

That means, our support is curated just for you and your business.

Your Advocate will take your pain points and needs into consideration when coming alongside to support you.

Not ready to leverage a full-blown CRM? No biggie; we’ll find a different solution that works for you. Do you like to have your inbox cleared each morning sans your daily news update from The NYT? We can make that happen.

Our Advocates truly want to get to know you so their support can best fit your needs.

illustration of frazzled woman with overflowing stack of papers

We get it.

Hiring an EA can be scary stuff:

“Will this be worth my investment?”

“Idk if I have time to hire and train an EA.”

“No one can do this work like I can.”

Consider this: What if this turns out to be the best investment you’ve ever made? What if you get hours of your time back each week? What if, after two months, you say to yourself ‘How was I doing this without [Advocate] before?*

*We get that last one all the time. Come join the party.

The Hey Girl Friday® Way

Advocating for the highest good.

Our goal is that you’ll experience more freedom and liberation from the time you get back with what we’re able to take off your plate.

A shared desire to make a difference.

Every single Advocate has a heart for others. HGF gets to connect amazing people to work and grow together. A dream come true!

Good people working with good people.

If you’re a person who leads with kindness, is doing incredible things with your business, and understands the value and difference an Advocate can bring, you’re in the right place!

Brian Pappalarado, HGF client

“I wish I'd have done this years ago.”

Hey Girl Friday® has been so great to work with! I run a small software consulting firm and I was being pulled in too many directions. I knew I needed to delegate more work so that I could focus on the bigger picture, but was truthfully pretty nervous and overwhelmed about that next hire. We needed a unicorn that was curious and positive, a good communicator with great attention to detail and a solid technical ability. It felt really unlikely that we would find the right person.

When I met with Evan I knew that this was the type of company I wanted to work with and when she introduced me to Whitney, I knew she was going to be just what we needed!

I almost immediately felt comfortable delegating tasks (and if you knew me, you'd know that was saying something!!), and just a few weeks later, I'm finding myself able to get out of the weeds and focus on the bigger picture. I wish I'd have done this years ago. If you're on the fence about Hey Girl Friday®

, do yourself a favor and have the initial conversation with HGF.

Brian Pappalardo
Pappalardo Media, Owner

Read more client reviews

stylized retro sign that says "top notch executive assistants"

We understand what it takes to run a business.

As vastly different as businesses can be, we all navigate similar things (think: setting up your LLC, getting your payroll system on lock, having sound operations so your day-to-day runs like a top). We want to help you figure things out and keep things moving.

Our Advocates™

Our Advocates are professionals and the best-of-the-best at what they do.

We hire less than 1% of all candidates who apply to join our team; we’re looking for individuals who truly want to be here and want to come alongside our Clients to make a difference and impact on their lives.

Section Styles advocate-summary

illustration of hand with red fingernails holding rotary phone reciever

Ready to have more time?