Hey Girl Friday® connects phenomenal business owners to the best EAs in the US.
We believe in a human, curated approach to pairing: We involve both the Client and the Advocate in our pairing process to ensure the partnership is a great fit from the get-go.
Our Clients are vastly different—we’re talkin’ llama farmers to speech language pathologists.
That means, our support is curated just for you and your business.
Your Advocate will take your pain points and needs into consideration when coming alongside to support you.
Not ready to leverage a full-blown CRM? No biggie; we’ll find a different solution that works for you. Do you like to have your inbox cleared each morning sans your daily news update from The NYT? We can make that happen.
Our Advocates truly want to get to know you so their support can best fit your needs.
We get it.
Hiring an EA can be scary stuff:
“Will this be worth my investment?”
“Idk if I have time to hire and train an EA.”
“No one can do this work like I can.”
Consider this: What if this turns out to be the best investment you’ve ever made? What if you get hours of your time back each week? What if, after two months, you say to yourself ‘How was I doing this without [Advocate] before?*
*We get that last one all the time. Come join the party.
The Hey Girl Friday® Way
Advocating for the highest good.
Our goal is that you’ll experience more freedom and liberation from the time you get back with what we’re able to take off your plate.
A shared desire to make a difference.
Every single Advocate has a heart for others. HGF gets to connect amazing people to work and grow together. A dream come true!
Good people working with good people.
If you’re a person who leads with kindness, is doing incredible things with your business, and understands the value and difference an Advocate can bring, you’re in the right place!
“I wish I'd have done this years ago.”
Hey Girl Friday® has been so great to work with! I run a small software consulting firm and I was being pulled in too many directions. I knew I needed to delegate more work so that I could focus on the bigger picture, but was truthfully pretty nervous and overwhelmed about that next hire. We needed a unicorn that was curious and positive, a good communicator with great attention to detail and a solid technical ability. It felt really unlikely that we would find the right person.
When I met with Evan I knew that this was the type of company I wanted to work with and when she introduced me to Whitney, I knew she was going to be just what we needed!
I almost immediately felt comfortable delegating tasks (and if you knew me, you'd know that was saying something!!), and just a few weeks later, I'm finding myself able to get out of the weeds and focus on the bigger picture. I wish I'd have done this years ago. If you're on the fence about Hey Girl Friday®, do yourself a favor and have the initial conversation with HGF.
Brian Pappalardo
Pappalardo Media, Owner
While our Advocates™ help to keep your business running smoothly, we couldn’t do what we do without our internal team at HGF.
Behind the scenes, our team of Hiring Coordinators, Advocate Client Success Managers (ACSM), and AR/Payroll specialists are always working hard to find and keep the best EA's in the country on our roster so we can keep building thriving, healthy partnerships between HGF and businesses like yours.
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The HGF Team
While our Advocates™ help to keep your business running smoothly, we couldn’t do what we do without our internal team at HGF. Behind the scenes, our team is always working hard to find the best EA's in the country to keep building thriving, healthy partnerships between HGF and businesses like yours.
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Victoria Pace
Advocate Client Success Manager (ACSM)
Born and raised in North Carolina, she's North Carolina’s #1 fan – don't be surprised if she tries to recruit you to live here. Having most recently served as an ED of her own construction company, she transitioned away to join HGF after falling in love with our mission and culture. Also: BIG fan of dogs.
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Sarah Senseman
Advocate Client Success Manager (ACSM)
With a background in healthcare consulting, Sarah brings a passion for building connections and improving the way organizations operate. Based in Chicago, IL, you can find Sarah at the yoga studio (teaching and practicing) or sipping on a dark roast from her local coffee shop.
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Kelsey Cardenas
Hiring Coordinator
Kelsey joined HGF as an Advocate in 2022 and HGF's Internal Team in 2025. A former teacher and Aggie (Gig 'em!), Kelsey brings her experience in organization + processes (as well as passion!) to HGF. Ask Kelsey about the latest in reality TV or anything Disney!
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Francesca Latham
AR/Payroll Specialist
Francesca was originally an Advocate with HGF. She joined our Internal Team in 2025. Outside of Hey Girl, you can find Francesca at the pool supporting her son and daughter in their swim pursuits!
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Evan Ringler
Founder + CEO
We understand what it takes to run a business.
As vastly different as businesses can be, we all navigate similar things (think: setting up your LLC, getting your payroll system on lock, having sound operations so your day-to-day runs like a top). We want to help you figure things out and keep things moving.
Our Advocates™
Our Advocates are professionals and the best-of-the-best at what they do.
We hire less than 1% of all candidates who apply to join our team; we’re looking for individuals who truly want to be here and want to come alongside our Clients to make a difference and impact on their lives.
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